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Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following:  Identify a brand about which you are passionate.  Explain a minimum of three reasons why you are passionate about this brand.  Respond to the following questions:  Is the company successful in building loyal customer relationships across different groups?  Why or why not?  Identify at least two other competitors in the same industry, and explain why you prefer your selected brand over the competitors. Cite a minimum of three sources from popular media (magazines, newspaper, and online media) that illustrate your points.

Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following:  Identify a brand about which you are passionate.  Explain a minimum of three reasons why you are passionate about this brand.  Respond to the following questions:  Is the company successful in building loyal customer relationships across different groups?  Why or why not?  Identify at least two other competitors in the same industry, and explain why you prefer your selected brand over the competitors. Cite a minimum of three sources from popular media (magazines, newspaper, and online media) that illustrate your points.

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