Week 5 Marketing IP assignment:
Your report MUST include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA, please visit the APA Lab. The paper should be written in third person; this means pronouns like “I”, “we”, and “you” are not appropriate. The use of direct quotes is strongly discouraged.
Your assignment should contain a cover page, an abstract page and a reference page in addition to the body. The body of the paper should be 3-4 pages in length – starting with a brief one paragraph introduction and ending with a short conclusion. The entire submission will be 6-8 pages in length.
Submitting your assignment in APA format means, at a minimum, you will need the following:
- TITLE PAGE. Remember the Running head: AND TITLE IN ALL CAPITALS
- ABSTRACT. A summary of your paper…not an introduction. Begin writing in third person voice.
- BODY. The body of your paper begins on the page following the title page and abstract page and must be double-spaced (be careful not to triple- or quadruple-space between paragraphs). The type face should be 12-pt. Times Roman or 12-pt. Courier in regular black type. Do not use color, bold type, or italics except as required for APA level headings and references. The deliverable length of the body of your paper for this assignment is 3-4 pages. In-body academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged.
- REFERENCE PAGE. References that align with your in-body academic sources are listed on the final page of your paper. The references must be in APA format using appropriate spacing, hang indention, italics, and upper and lower case usage as appropriate for the type of resource used. Remember, the Reference Page is not a bibliography but a further listing of the abbreviated in-body citations used in the paper. Every referenced item must have a corresponding in-body citation.
Week 5 IP Philosophy assignment:
Read the following article by Jay Feldman and answer the questions that follow:
There was a time in the not so distant past when many, if not most, publicly held corporations, including the one for which I worked, embraced in their mission statements, codes of conduct and similar pronouncements a responsibility to serve multiple stakeholders: their stockholders, of course, but also their employees as well as customers, suppliers and the community in which they operated. Today, all too many companies, in deed and often in word, articulate a single-minded obligation to serve only their investors by focusing exclusively on profitability.
As a result, we have witnessed corporate downsizings and outsourcing of jobs; restructuring of pension plans or their complete termination; reductions in health care benefits; and wage stagnation in spite of increased productivity. Domestic suppliers have been squeezed or, more often, replaced by cheap foreign sources. Customers seeking service are confronted with automated answering machines and foreign call centers. Environmental concerns are viewed as obstacles to profitability.
At the same time, the senior managers of these enterprises have seen their compensation grow exponentially as a reward for their perceived contributions to the bottom line.
Sadly, what these corporations fail to appreciate is how their obsession with the bottom line is shrinking their markets, both domestic and foreign. The large number of people unemployed, underemployed, afraid of losing their jobs or without the means to pay all their bills perpetuates the present worldwide economic crisis.
Add to this the unwillingness of businesses to pay their fair share of taxes to support education, health care and the infrastructure that is critical to their success. In the end, these self-serving practices endanger the very profitability their practitioners seek to enhance.
We need to return to the earlier model of the corporation as a good citizen. Doing so can help ensure the long-term viability of our free enterprise system.
JAY N. FELDMAN
Port Washington, N.Y., Aug. 27, 2012
The writer is a retired corporate lawyer.
Considering the passage above, write a paper of 3–4 pages that addresses the following:
1. Discuss Alfred North Whitehead’s statement: “What is morality in any given time and place? It is what the majority then and there happen to like and immorality is what they dislike.” Consider the following questions as guide:
a. Businesses can have ethical standards, but Businesses are not moral agents. Do you agree or disagree?
b. Is it true that the “bottom line” of business is profit and profit alone?
c. In business, are there other less tangible goals that are intrinsic to and just as important as making money?
d. Why should we be moral as individuals?
e. Why should a corporation or organization be moral?
2. How would you apply the first formulation of Kant’s categorical imperative to a Business environment?
Consider deontological ethics, teleological ethics, moral objectivism, and ethical relativism in your argument. Provide at least 3 valid reasons to support your argument. Also, be sure to include the following in your paper:
Identify your argument—or thesis statement—within the introduction of your paper.
Include definitions of utilitarianism, Categorical Imperatives, Process Philosophy, moral relativism, moral absolutism, ethical relativism, moral objectivism, deontological ethics, and teleological ethics.
Consider morality and ethics from the perspective of Alfred North Whitehead’s process philosophy, and Immanuel Kant’s universal categorical imperative. Could you argue that Businesses can have ethical standards, despite the fact that Businesses are not moral agents? Why or why not? Please explain.
Distinguish between descriptive and normative definitions of morality
- Use proper grammar, spelling and punctuation.
- You may find that you change your mind on the issue as you are writing your paper. That is fine, but be sure to present your ultimate decision at the beginning of the paper, and stick to it consistently throughout. This may require that you go back and change the first few paragraphs that contain your thesis statement.
- Your argument should be clear, concise, and supported with logically valid claims.
Please submit your assignment.