Strategic Digital Media Plan
The organization I chose for this assignment is: Dubai Chamber of Commerce
This assignment is divided on 2 students (I want you to write the part in gray only) part 1 and 3. I added the unhighlighted text (part 2) just to give you an idea on what should the assignment look alike.
What I need you to write in this assignment is:
1. Brief Description of the organization for whom you are planning a digital media strategy, include
a. The mission of the organization
b. The goals of the organization
c. The brand promise of the organization
2. Brief Description of current digital media strategy
a. Platforms in use: website, social media, blogging, apps, etc. [Choose a minimum of 3 platforms]- Remark: The 3 platforms we chose is: TWITTER, LINKEDIN, INSTAGRAM.
b. Apparent goals on these platforms using the seven categories of intention
c. Whether or not the uses of these platforms are integrated with one another or other media efforts in the organization – purpose
d. Any means for evaluating success being used –
3.[ZU1] Your plan for an integrated digital media strategy for the organization
a. Platforms to be used
b. Intention for the use of each
c. Some tactics you will employ on each platform, including the kinds of content and the media required
d. The connections between the various components of your strategy
e. The connection between your strategy and the organization’s mission, goals and brand
f. What will you measure to indicate your success
g. What tools will you use to measure your success
h. How much time will it take for a successful strategy to become apparent.
Also, we will observe the (Type of audience) viewing the platforms. Plus, who are the targeted audience that they are targeting.
That seems pretty thorough. The paper needs to be as long as required to fully explain yourself in section three.