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Quiz 5 Part 1 of 1 – 20.0 Points Question 1 of 10 2.0 Points Which of the following is a subculture whose members are between 8 to 14 years of age? A. Generation X B. Twixters C. Tweens D. Baby Boomers E. Busters Question 2 of 10 2.0 Points A distinct cultural group that exists as an identifiable segment within a larger, more complex society is known as what? A. Subculture B. Race C. Ideology D. Trait E. Religion Question 3 of 10 2.0 Points On a percentage basis, which of the following is the fastest-growing American minority? A. Eastern European Americans B. Asian Americans C. African Americans D. Latin Americans E. Hispanic Americans Question 4 of 10 2.0 Points Which of the following constitutes the second largest minority in the United States? A. Eastern European Americans B. Asian Americans C. African Americans D. Latin Americans E. Hispanic Americans Question 5 of 10 2.0 Points Also known as “echo boomers” and the “millennium generation,” members of which subculture were born between the years 1977 and 1994? A. Seniors B. Generation Y C. Twixter D. Generation X E. Baby Boomer Question 6 of 10 2.0 Points Which of the following constitute the largest Hispanic subcultural group? A. Puerto Ricans B. Mexicans C. Cubans D. Nicaraguans E. Dominicans Question 7 of 10 2.0 Points Generation X members are also known as what? A. Yuppies B. Tweens C. Echo boomers D. Slackers E. Xoomers Question 8 of 10 2.0 Points Which of the following measures of Hispanic subculture are particularly appealing to marketers because they permit consumers to define or label themselves? A. Spanish Surnames B. Self-identification and degree of identification C. Spanish spoken at home D. Country of origin E. Country of family ancestry Question 9 of 10 2.0 Points The South and Midwest prefer white soft bread. This is an indication that marketers must recognize which type of subcultures? A. Nationality B. Ethnic C. Racial D. Geographic E. Demographic Question 10 of 10 2.0 Points Protestant denominations, Roman Catholicism, and Judaism are the principal organized subcultures based on what? A. Age B. Gender C. Geographic location D. Nationality E. Religion Quiz 6 Part 1 of 1 – 20.0 Points Question 1 of 10 2.0 Points Within the context of the model of consumer decision making, what is likely to occur when a consumer is faced with a “problem”? A. Psychological field B. Inputs C. Marketing mix D. Sociocultural inputs E. Need recognition Question 2 of 10 2.0 Points Within the context of the model of consumer decision making, the marketing mix activities of organizations and nonmarketing sociocultural influences are what type of factors? A. Output B. Cognitive C. Input D. Decision E. Emotional Question 3 of 10 2.0 Points Which component of the consumer decision-making model draws on external influences as sources of information about a particular product and influence a consumer’s product-related values, attitudes, and behavior? A. Emotional B. Input C. Marketing mix D. Output E. Decision Question 4 of 10 2.0 Points Which of the following fosters usage loyalty and commitment to a company’s products and services? A. Trial purchase B. Permission marketing C. Gifting behavior D. Relationship marketing E. Set evocation Question 5 of 10 2.0 Points Which model of consumers depicts the consumer as basically submissive to the self-serving interests and promotional efforts of marketers? A. Routinized consumer model B. Emotional consumer model C. Passive consumer model D. Economic consumer model E. Cognitive consumer model Question 6 of 10 2.0 Points When a couple buys themselves an anniversary gift of a long weekend in Las Vegas, it is an example of which type of gifting behavior? A. Intragroup gifting B. Intrapersonal gifting C. Intercategory gifting D. Interpersonal gifting E. Intergroup gifting Question 7 of 10 2.0 Points Which level of consumer decision making is a consumer is most likely to use when purchasing a new, updated version of something that he or she has purchased before, such as replacing an old laptop with a new one? A. Passive problem solving B. Routinized response behavior C. Economic problem solving D. Extensive problem solving E. Limited problem solving Question 8 of 10 2.0 Points Which of the following consists of brands the consumer excludes from the purchase consideration because they are felt to be unacceptable? A. Evoked set B. Independent set C. Inept set D. Inert set E. Emotional set Question 9 of 10 2.0 Points When friends chip in and give another friend a joint birthday gift, it is an example of which type of gifting behavior? A. Intragroup gifting B. Intrapersonal gifting C. Intercategory gifting D. Interpersonal gifting E. Intergroup gifting Question 10 of 10 2.0 Points Which of the following consists of brands the consumer is indifferent toward because they are perceived as not having any particular advantages? A. Evoked set B. Independent set C. Inept set D. Inert set E. Emotional set

Quiz 5

Part 1 of 1 – 20.0 Points

Question 1 of 10

2.0 Points

Which of the following is a subculture whose members are between 8 to 14 years of age?

A. Generation X

B. Twixters

C. Tweens

D. Baby Boomers

E. Busters

Question 2 of 10

2.0 Points

A distinct cultural group that exists as an identifiable segment within a larger, more complex society is known as what?

A. Subculture

B. Race

C. Ideology

D. Trait

E. Religion

Question 3 of 10

2.0 Points

On a percentage basis, which of the following is the fastest-growing American minority?

A. Eastern European Americans

B. Asian Americans

C. African Americans

D. Latin Americans

E. Hispanic Americans

Question 4 of 10

2.0 Points

Which of the following constitutes the second largest minority in the United States?

A. Eastern European Americans

B. Asian Americans

C. African Americans

D. Latin Americans

E. Hispanic Americans

Question 5 of 10

2.0 Points

Also known as “echo boomers” and the “millennium generation,” members of which subculture were born between the years 1977 and 1994?

A. Seniors

B. Generation Y

C. Twixter

D. Generation X

E. Baby Boomer

Question 6 of 10

2.0 Points

Which of the following constitute the largest Hispanic subcultural group?

A. Puerto Ricans

B. Mexicans

C. Cubans

D. Nicaraguans

E. Dominicans

Question 7 of 10

2.0 Points

Generation X members are also known as what?

A. Yuppies

B. Tweens

C. Echo boomers

D. Slackers

E. Xoomers

Question 8 of 10

2.0 Points

Which of the following measures of Hispanic subculture are particularly appealing to marketers because they permit consumers to define or label themselves?

A. Spanish Surnames

B. Self-identification and degree of identification

C. Spanish spoken at home

D. Country of origin

E. Country of family ancestry

Question 9 of 10

2.0 Points

The South and Midwest prefer white soft bread. This is an indication that marketers must recognize which type of subcultures?

A. Nationality

B. Ethnic

C. Racial

D. Geographic

E. Demographic

Question 10 of 10

2.0 Points

Protestant denominations, Roman Catholicism, and Judaism are the principal organized subcultures based on what?

A. Age

B. Gender

C. Geographic location

D. Nationality

E. Religion

Quiz 6

Part 1 of 1 – 20.0 Points

Question 1 of 10

2.0 Points

Within the context of the model of consumer decision making, what is likely to occur when a consumer is faced with a “problem”?

A. Psychological field

B. Inputs

C. Marketing mix

D. Sociocultural inputs

E. Need recognition

Question 2 of 10

2.0 Points

Within the context of the model of consumer decision making, the marketing mix activities of organizations and nonmarketing sociocultural influences are what type of factors?

A. Output

B. Cognitive

C. Input

D. Decision

E. Emotional

Question 3 of 10

2.0 Points

Which component of the consumer decision-making model draws on external influences as sources of information about a particular product and influence a consumer’s product-related values, attitudes, and behavior?

A. Emotional

B. Input

C. Marketing mix

D. Output

E. Decision

Question 4 of 10

2.0 Points

Which of the following fosters usage loyalty and commitment to a company’s products and services?

A. Trial purchase

B. Permission marketing

C. Gifting behavior

D. Relationship marketing

E. Set evocation

Question 5 of 10

2.0 Points

Which model of consumers depicts the consumer as basically submissive to the self-serving interests and promotional efforts of marketers?

A. Routinized consumer model

B. Emotional consumer model

C. Passive consumer model

D. Economic consumer model

E. Cognitive consumer model

Question 6 of 10

2.0 Points

When a couple buys themselves an anniversary gift of a long weekend in Las Vegas, it is an example of which type of gifting behavior?

A. Intragroup gifting

B. Intrapersonal gifting

C. Intercategory gifting

D. Interpersonal gifting

E. Intergroup gifting

Question 7 of 10

2.0 Points

Which level of consumer decision making is a consumer is most likely to use when purchasing a new, updated version of something that he or she has purchased before, such as replacing an old laptop with a new one?

A. Passive problem solving

B. Routinized response behavior

C. Economic problem solving

D. Extensive problem solving

E. Limited problem solving

Question 8 of 10

2.0 Points

Which of the following consists of brands the consumer excludes from the purchase consideration because they are felt to be unacceptable?

A. Evoked set

B. Independent set

C. Inept set

D. Inert set

E. Emotional set

Question 9 of 10

2.0 Points

When friends chip in and give another friend a joint birthday gift, it is an example of which type of gifting behavior?

A. Intragroup gifting

B. Intrapersonal gifting

C. Intercategory gifting

D. Interpersonal gifting

E. Intergroup gifting

Question 10 of 10

2.0 Points

Which of the following consists of brands the consumer is indifferent toward because they are perceived as not having any particular advantages?

A. Evoked set

B. Independent set

C. Inept set

D. Inert set

E. Emotional set

 

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