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Quiz 3 Question 1 of 20 2.0 Points Research has found that which of the following are linked with greater willingness to take risks, and to be innovative? A. High optimum stimulation levels B. High ethnocentricity C. Low sensation seeking scores D. High need for cognition E. Low novelty seeking scores Question 2 of 20 2.0 Points In reference to social character, which of the following are consumers that tend to rely on their own values or standards in evaluating new products and are more likely to be consumer innovators? A. Dogmatic B. Inner-directed C. Other-directed D. Unique E. Ethnocentric Question 3 of 20 2.0 Points How receptive a person is to new experiences is known as which of the following? A. Consumer understanding B. Consumer perception C. Consumer materialism D. Consumer innovativeness E. Consumer ethnocentrism Question 4 of 20 2.0 Points According to the theory by Karen Horney, individuals who move against others and desire to excel and win admiration are defined as what? A. Aggressive B. Compliant C. Subversive D. Obtrusive E. Detached Question 5 of 20 2.0 Points The Internet provides an individual the opportunity to try on different personalities or identities. This is known as which of the following? A. Extended self B. Virtual self C. Multiple self D. Expected self E. Ideal self Question 6 of 20 2.0 Points According to the theory by Karen Horney, individuals who move away from others and desire independence, self-reliance, and self-sufficiency are defined as what? A. Aggressive B. Compliant C. Subversive D. Obtrusive E. Detached Question 7 of 20 2.0 Points According to the theory by Karen Horney, individuals who move towards others and desire to be loved, wanted and appreciated are defined as what? A. Aggressive B. Compliant C. Subversive D. Obtrusive E. Detached Question 8 of 20 2.0 Points Which of the following is composed of inner psychological characteristics that both determine and reflect how a person responds to his or her environment? A. Self-image B. Role C. Personality D. Individuality E. Status Question 9 of 20 2.0 Points Which of the following describes consumers who are more likely to be responsive to the part of an ad that is rich in product-related information or detailed description? A. Are high in need for cognition B. Are highly ethnocentric C. Have a low optimal stimulation level D. Are other-directed E. Have a high need for uniqueness Question 10 of 20 2.0 Points Which of the following is defined as consumers attributing various descriptive personality-like traits or characteristics to different brands? A. Consumer need for cognition B. Consumer dogmatism C. Sensation seeking D. Consumer innovation E. Brand personality Part 2 of 2 – Consumer Perception (Ch. 5) 20.0 Points Question 11 of 20 2.0 Points Which of the following is true of services? A. Services are simultaneously produced and consumed. B. Services are highly consistent in quality. C. Services are durable. D. It is easier for consumers to evaluate the quality of services in comparison to products. E. Services are tangible. Question 12 of 20 2.0 Points The minimal difference that can be detected between two similar stimuli is called which of the following? A. Absolute threshold B. Perceptual threshold C. Sensation threshold D. Sensory threshold E. Differential threshold Question 13 of 20 2.0 Points Which of the following is a perceptual organization principle that states individuals will consciously or subconsciously fill in the missing pieces of stimuli? A. Grouping B. Closure C. Figure and ground D. Stereotyping E. Selective exposure Question 14 of 20 2.0 Points Which of the following is a concept related to perception that states people actively seek out messages that they find pleasant and actively avoid painful or threatening ones? A. Perceptual defense B. Perceptual blocking C. Selective attention D. Selective exposure E. Perceptual organization Question 15 of 20 2.0 Points Which of the following refers to consumers’ heightened awareness of stimuli that meet their needs or interests, and minimal awareness of stimuli irrelevant to their needs? A. Perceptual defense B. Perceptual blocking C. Selective attention D. Selective exposure E. Perceptual organization Question 16 of 20 2.0 Points Low-risk perceivers have been described as broad categorizers and tend to do which of the following? A. Limit their choices to a few safe options B. Avoid new product about which they know little C. Be very brand loyal D. Exclude some perfectly good alternatives in order to minimize the chance of a poor selection E. Make their choices from a wide range of alternatives Question 17 of 20 2.0 Points Consumers need to protect themselves from being bombarded with stimuli by simply tuning out such stimuli from their conscious awareness. This is known as what? A. Perceptual blocking B. Perceptual differentiation C. Selective attention D. Selective exposure E. Perceptual defense Question 18 of 20 2.0 Points When it concerns perceived quality, packaging, pricing, and advertising are examples of which of the following? A. Extrinsic characteristics B. Consumer expectations C. Intrinsic characteristics D. Objective characteristics E. Product references Question 19 of 20 2.0 Points The process by which an individual selects, organizes, and interprets stimuli into a meaningful and coherent picture of the world is known as which of the following? A. Rationalization B. Realization C. Perception D. Understanding E. Observation Question 20 of 20 2.0 Points Which of the following is any price that a consumer uses as a basis for comparison in judging another price? A. Objective B. Reference C. Tensile D. Superficial E. Discount

Quiz 3

Question 1 of 20

2.0 Points

Research has found that which of the following are linked with greater willingness to take risks, and to be innovative?

A. High optimum stimulation levels

B. High ethnocentricity

C. Low sensation seeking scores

D. High need for cognition

E. Low novelty seeking scores

Question 2 of 20

2.0 Points

In reference to social character, which of the following are consumers that tend to rely on their own values or standards in evaluating new products and are more likely to be consumer innovators?

A. Dogmatic

B. Inner-directed

C. Other-directed

D. Unique

E. Ethnocentric

Question 3 of 20

2.0 Points

How receptive a person is to new experiences is known as which of the following?

A. Consumer understanding

B. Consumer perception

C. Consumer materialism

D. Consumer innovativeness

E. Consumer ethnocentrism

Question 4 of 20

2.0 Points

According to the theory by Karen Horney, individuals who move against others and desire to excel and win admiration are defined as what?

A. Aggressive

B. Compliant

C. Subversive

D. Obtrusive

E. Detached

Question 5 of 20

2.0 Points

The Internet provides an individual the opportunity to try on different personalities or identities. This is known as which of the following?

A. Extended self

B. Virtual self

C. Multiple self

D. Expected self

E. Ideal self

Question 6 of 20

2.0 Points

According to the theory by Karen Horney, individuals who move away from others and desire independence, self-reliance, and self-sufficiency are defined as what?

A. Aggressive

B. Compliant

C. Subversive

D. Obtrusive

E. Detached

Question 7 of 20

2.0 Points

According to the theory by Karen Horney, individuals who move towards others and desire to be loved, wanted and appreciated are defined as what?

A. Aggressive

B. Compliant

C. Subversive

D. Obtrusive

E. Detached

Question 8 of 20

2.0 Points

Which of the following is composed of inner psychological characteristics that both determine and reflect how a person responds to his or her environment?

A. Self-image

B. Role

C. Personality

D. Individuality

E. Status

Question 9 of 20

2.0 Points

Which of the following describes consumers who are more likely to be responsive to the part of an ad that is rich in product-related information or detailed description?

A. Are high in need for cognition

B. Are highly ethnocentric

C. Have a low optimal stimulation level

D. Are other-directed

E. Have a high need for uniqueness

Question 10 of 20

2.0 Points

Which of the following is defined as consumers attributing various descriptive personality-like traits or characteristics to different brands?

A. Consumer need for cognition

B. Consumer dogmatism

C. Sensation seeking

D. Consumer innovation

E. Brand personality

Part 2 of 2 – Consumer Perception (Ch. 5) 20.0 Points

Question 11 of 20

2.0 Points

Which of the following is true of services?

A. Services are simultaneously produced and consumed.

B. Services are highly consistent in quality.

C. Services are durable.

D. It is easier for consumers to evaluate the quality of services in comparison to products.

E. Services are tangible.

Question 12 of 20

2.0 Points

The minimal difference that can be detected between two similar stimuli is called which of the following?

A. Absolute threshold

B. Perceptual threshold

C. Sensation threshold

D. Sensory threshold

E. Differential threshold

Question 13 of 20

2.0 Points

Which of the following is a perceptual organization principle that states individuals will consciously or subconsciously fill in the missing pieces of stimuli?

A. Grouping

B. Closure

C. Figure and ground

D. Stereotyping

E. Selective exposure

Question 14 of 20

2.0 Points

Which of the following is a concept related to perception that states people actively seek out messages that they find pleasant and actively avoid painful or threatening ones?

A. Perceptual defense

B. Perceptual blocking

C. Selective attention

D. Selective exposure

E. Perceptual organization

Question 15 of 20

2.0 Points

Which of the following refers to consumers’ heightened awareness of stimuli that meet their needs or interests, and minimal awareness of stimuli irrelevant to their needs?

A. Perceptual defense

B. Perceptual blocking

C. Selective attention

D. Selective exposure

E. Perceptual organization

Question 16 of 20

2.0 Points

Low-risk perceivers have been described as broad categorizers and tend to do which of the following?

A. Limit their choices to a few safe options

B. Avoid new product about which they know little

C. Be very brand loyal

D. Exclude some perfectly good alternatives in order to minimize the chance of a poor selection

E. Make their choices from a wide range of alternatives

Question 17 of 20

2.0 Points

Consumers need to protect themselves from being bombarded with stimuli by simply tuning out such stimuli from their conscious awareness. This is known as what?

A. Perceptual blocking

B. Perceptual differentiation

C. Selective attention

D. Selective exposure

E. Perceptual defense

Question 18 of 20

2.0 Points

When it concerns perceived quality, packaging, pricing, and advertising are examples of which of the following?

A. Extrinsic characteristics

B. Consumer expectations

C. Intrinsic characteristics

D. Objective characteristics

E. Product references

Question 19 of 20

2.0 Points

The process by which an individual selects, organizes, and interprets stimuli into a meaningful and coherent picture of the world is known as which of the following?

A. Rationalization

B. Realization

C. Perception

D. Understanding

E. Observation

Question 20 of 20

2.0 Points

Which of the following is any price that a consumer uses as a basis for comparison in judging another price?

A. Objective

B. Reference

C. Tensile

D. Superficial

E. Discount

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