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Marketing Mix

Deliverable Length:2–3 page memo (excluding cover and reference pages)
Now that the product and promotional decisions have been made for the new product, Michelle is concerned about the pricing of the new product and the distribution channels that will be used to make the product available to customers.

“We’ve discussed a lot of things during the last few weeks, but I think we need to decide on a pricing strategy for the new product,” Michelle says. “Perhaps you can come up with 2 different strategies that should be considered and we can narrow it down from there.”

“That’s a good way to approach it,” you respond. “There are so many options that narrowing it down will help us focus and make a decision. Along with the pricing, we have to consider a distribution plan to make the product available to the target customers. The distribution plan may be different based on which pricing strategy we select.”
“Good idea,” she says. “Could you prepare a memo that analyzes the 2 pricing strategies and also provides your recommended strategy?”
“Yes,” you reply. “I’ll do that and also include the appropriate distribution plan based on my recommended strategy. Can I get this to you on Monday?”
“Monday will work,” says Michelle. “I look forward to reading it then. Let me know if you have any questions or need to discuss any of your ideas.”

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