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Market Structure

Vinnie’s Place has enjoyed its monopoly position selling fast food in Far West, VA. The manager, Vinnie Manicotti, has heard that his success has attracted the attention of other companies. He is reliably informed that at least one sandwich franchise will open soon. Describe the changes in market structure that Vinnie’s will face. What recommendations do you have for Vinnie’s business? Your answer should incorporate specific details of market structure.












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