Final Project FP Requiremts 2 pages
This is your final project. You will prepare a PowerPoint
presentation to present your findings. This assignment requires you to use Excel; make sure you also submit the Excel file to show your work. Place all calculations for each of the questions on a separate worksheet. Then, using the results of your work from Excel, prepare PowerPoint slides to answer the questions in a presentation format. Search the Internet to ensure that you are using the best
PowerPoint tips to display an appropriate presentation. Check the Webliography tab at the top of the course page for help.
For the final project, you will be analyzing the “Colonial Broadcasting” case. Answer the questions listed below, NOT the questions listed in the case. Ignore everything in the case after the end of
The executives at CBC want to see how they are doing in ratings against the other networks and how the ratings will continue to change in the upcoming months. They also want to know if hiring stars makes a difference and the impact of fact based programming compared to hiring stars. You will create a PowerPoint presentation to answer the questions below. Remember that your audience is the management of CBC: Make sure your presentation is professional and provides sufficient
1. Descriptive statistics:
What is the average rating for all CBC movies? How about ABN movies and BBS movies?
Include a table that shows the average and the other descriptive statistics for the ratings of the
three networks (one column for each network). Comment on which network is doing best and
what you learn from the other key metrics in the table.…
Create a line graph of the monthly average ratings for CBC for the year. Note that there are
multiple ratings data for the months; you will need to calculate an average for each month and
then plot the averages. After you create the graph, fit a linear trend line, displaying the formula
and the r-squared. Explain to the executives if you can use this time series data to forecast the
ratings of upcoming months. How accurate can you expect this forecast to be?
3. Hypothesis testing :
Should the CBC hire stars for their movies? To answer this question, run a hypothesis test to
see if there is a significant difference between the ratings of movies with stars vs. movies
without stars. Use the data for CBC movies only. Use 95% confidence. Explain your answerdo
not simply say yes or no without referring to the relevant figures.
CBC Management has several questions: Which has more impact on a movie’s rating: that it is
fact based or that it has one star? How much does each of these factors change the ratings?
Do you expect a fact based movie that does not have any stars to get better ratings than a
fiction movie with one star? Run a multiple regression where the dependent variable is ratings
and the independent variables are star and fact. Use data from all networks, not just CBC
movies. How well does this regression analysis explain the ratings? Justify your answers
based on the results.
Submit your PowerPoint Presentation file and your Excel file to the Unit 6 Dropbox.…
GB513 Unit 6 Final Project Content Points Possible Points Earned
Average rating for all CBC movies is provided (Question 1) 10
Average rating for all ABN and BBS movies (Question 1) 10
Table showing the average and other descriptive statistics 10
for the ratings of the three networks using one column for
each network (Question 1)
Line graph created and plotted using the calculated
average monthly ratings of CBC for the year. (Question 2) 15
Q2 Graph includes a linear trend line displaying the
formula and the r-squared. 15
Q3 response shows an accurate hypothesis test was run
using 95% confidence. 30
Accurate results of multiple regression using all networks
with the dependent variable being the ratings and 30
independent variables being the star and fact
Analysis of which network is doing the best and what was learned from the other key metrics in the table. (Question1) 15
Summary to executives regarding whether the times series data obtained for Q2 can be used to project ratings for the 20 upcoming months including an assessment of how accurate the forecast can be expected to be. (Question 2)
Explanation for whether CBC should hire stars for their movies using relevant figures to justify answer. (Question 3) 15
Explanation of whether the movie includes a star or whether it is fact-based has more impact on a movie’s 10 rating using the results to justify the answer. (Question 4)
Explanation includes a summary of how much each factor changes the ratings using the results to justify the answer.
(Question 4) 10
Explanation and justification based on results is provided for whether a fact-based movie that does not have any stars would be expected to get better ratings than a fiction
movie with one star. (Question 4) 10
PowerPoint is formatted appropriately and communicated