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Explain why the auteurist theory has become so important to film analysis.

Much in the same way people have favorite authors who create certain expectations from their writing, we have the auteurist theory in film. Explain why the auteurist theory has become so important to film analysis. What are some arguments against auteurist theory? How does auteurist theory affect the way that films are marketed? How does it affect the way that films are analyzed by critics and audiences? Please use an actual film/director/marketing campaign to illustrate your points.

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