Explain the two opposing forces (cost reduction and adaptation to local markets) that a firm must deal with when they go global. What are the results of these pressures and why? Find a scholarly article (one with an author, not just a website) that supports your discussion. Discuss your article’s relevance to this topic. Begin your post with the question you have chosen and then answer it with at least 275 words. Please use your own words and do not copy and quote from the book. Cite your sources.