Brand Personality (graded)
Think about brand personalities and your own personality: If you had to describe yourself as a brand, which would you choose, and why?
Find a recent brand extension that you feel will be successful and one that you feel will fail; explain your reasoning for both choices. In particular, look at your attitude toward the product as it exists today. Do you feel that this brand extension supports your current attitudes about the product, or does it require you to look at the product in a new way (adopt new attitudes)?
Develop an advertisement for a commonplace household item. Have fun with your ideas, and tie in some of the concepts we have been studying into your ad.
If you need ideas, think of your last trip to the store: what did you purchase? Or what do you have on your list for your next trip?