As a reminder, there is a term paper due at the conclusion of this module.
In Module 1 you selected two brands that are competing against each other such as Nike versus Adidas, Budweiser versus Miller, Coca Cola versus Pepsi, Rolex versus TAG Heuer, etc. Compare and contrast the two brands’ overall branding strategies. Essentially you are supposed to conduct a brand audit for these brands. For additional information about the Term Paper, please review the document.
If you find you have additional questions or concerns regarding the Term Paper, please be sure to contact your instructor.
Submit the Term Paper to the Dropbox