1. This assignment contains question that is set in English.
2. Answer in English only.
3. Your assignment should be typed using 12 point Times New Roman font and 1.5 line spacing.
4. Your assignment should be prepared individually. You should not copy another person’s assignment. You should also not plagiarise another person’s work as your own.
EVALUATION This assignment accounts for 60% of the total marks for the course.
INSTRUCTIONS: You are required to synthesize literature works on influential factors affecting consumer behaviour. Your synthesis should consist of 2 sections. The first section will consist of the following:
(a) A 5-8 page write-up on consumer motivation in the context of consumer behavior (based on your selection of 5-8 journal articles from 2008 onwards).
(b) A brief description of definitions and theories of motivation
(c) An analysis on the importance of motivation in consumer behavior
(d) An evaluation on how motivation influences consumer behavior
The second section will consist of the following:
(a) A 5-8 page write-up on consumer perception in the context of consumer behavior (based on your selection of 5-8 journal articles from 2008 onwards).
(b) A brief description of definitions and theories of perception
(c) An analysis on the importance of consumer perception in consumer behavior
(d) An evaluation on how consumer perception influences consumer behavior
(a) Brief description of definitions and theories in motivation and perception -20 marks
(b) Analysis of importance of motivation and perception in consumer behavior –30 marks
(c) Evaluation on how motivation /perception influences consumer behavior-40
(d) Conclusion – 10 marks
a. Use double space and 12-point Times New Roman font.
b. This assignment should contain about 3000-5000 words (at 15-20 pages).
c. Provide references. References should use the American Psychological Association (APA) format.
d. References should be from year 2008 and onwards.
Assignments should be submitted according to the fixed date.
You are to submit a softcopy of your assignment online through myVLE and a hardcopy to your facilitator.
Assignments must be submitted together with the printed journal articles in hard copies to your facilitator.
Please do not copy and paste rather paraphrase is acceptable.
Plagiarism is not acceptable.