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1. Discuss Tiers 1 and 2 of e-marketing strategic planning. In your own words, support the argument for a distinction between the two tiers. 2. For an internet or e-commerce company that only sells in the United States but wants to expand globally, what type of strategy would you recommend for the initial expansions? Why? Describe the factors this company would need to consider, while pursuing this strategy.

1. Discuss Tiers 1 and 2 of e-marketing strategic planning. In your own words, support the argument for a distinction between the two tiers.

2. For an internet or e-commerce company that only sells in the United States but wants to expand globally, what type of strategy would you recommend for the initial expansions? Why? Describe the factors this company would need to consider, while pursuing this strategy.

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