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Write a 4 page paper in which you respond to the following case question: SelectTWOproducts from the list of product categories below and using the teaching materials and any additional research explain what you think would be an approrpiate promotions strategy for both them. In doing so compare and contrast the two promotions strategies explaining why you think they would be similar or different. SelectTWOproducts from the following product categories: · AIRLINE FLIGHTS · CARBONATED SOFT DRINKS · BREAKFAST CEREALS · EXERCISE EQUIPMENT Illustrate your answer by refering to specific brands within each of the two product categories you have chosen. Assignment Expectations Ensure that you repeat the case question in full and verbatim on the title page of your submission. Excluding your title and reference pages, your paper should be no more than four pages long. Please submit your case for grading by the end of this module. In answering this case question aim to demonstrate your learning not only of the materials from MOD04, but also those from MOD01-03. Use information from the background readings and any good quality sources you can find. Cite all sources and provide a reference list at the end of the paper. The following will be assessed: · Your demonstrated understanding of the marketing concepts central to the case question. · Your demonstrated understanding of factors related to the development of an effective promotions strategy through the analysis you conduct in the context of the case. In particular one of your required readings on developing a promotional strategy at the marketing-made-simple.com website indicates that the following four factors are fundamental to the development of a promotions strategy: 1. Segmentation – dividing the marketing into distinct groups 2. Targeting – deciding which of these groups to communicate with, and how to talk to them 3. Positioning – determining how you would like the product or brand to be perceived by the target groups 4. Messaging – delivering a specific message in order to influence the target groups and thus it is expected that you will demonstrate your understanding of these concepts and their relationship to the development of a promotions strategy in the context of your assignment. The criteria used for assessment will be those explained on the MOD01 Home page, namely: · Focus. · Breadth. · Depth. · Critical thinking. · Effective and appropriate communication skills. Module 5 – Case Case Assignment Write a paper of no more than four pages in which you complete the following assignment: Using the teaching materials and any additional research explain what you think would be the most appropriate pricing method and why forTWObranded products selected from the following list. In doing so compare and contrast the two pricing methods explaining why you think they would be similar or different.: · MEDIA DISTRIBUTOR, (e.g. Netflix) · CANNED VEGETABLES · ASPIRIN Assignment Expectations In answering this case question, aim to demonstrate your learning not only of the materials from MOD05, but also those from MOD01-04. Ensure that you repeat the case question in full and verbatim on the title page of your submission. Excluding your title and reference pages, your paper should be no more than four pages long. You may well wish to illustrate your arguments using estimates of costs and other figures for the products you have chosen. In that case it is quite accetable to invent some reasonable numbers rather than takime to research them. Place any detailed calculations in an appendix, (not counted in the page limit), after the references. Please submit your case for grading by the end of this module. It is expected that you will use information from the background readings as well as the case articles and any good quality sources you can find. Please cite all sources and provide a reference list at the end of the paper. The following will be assessed in particular: · Your demonstrated understanding of the marketing concepts central to the case question. · Your demonstrated understanding of factors related to the development of an effective pricing method through the analysis you conduct in the context of the case. The criteria used for assessment will be those explained on the MOD01 Home page, namely: · Focus. · Breadth. · Depth. · Critical thinking. · Effective and appropriate communication skills.

Write a 4 page paper in which you respond to the following case question:

SelectTWOproducts from the list of product categories below and using the teaching materials and any additional research explain what you think would be an approrpiate promotions strategy for both them. In doing so compare and contrast the two promotions strategies explaining why you think they would be similar or different.

SelectTWOproducts from the following product categories:

· AIRLINE FLIGHTS

· CARBONATED SOFT DRINKS

· BREAKFAST CEREALS

· EXERCISE EQUIPMENT

Illustrate your answer by refering to specific brands within each of the two product categories you have chosen.

Assignment Expectations

Ensure that you repeat the case question in full and verbatim on the title page of your submission.

Excluding your title and reference pages, your paper should be no more than four pages long. Please submit your case for grading by the end of this module.

In answering this case question aim to demonstrate your learning not only of the materials from MOD04, but also those from MOD01-03. Use information from the background readings and any good quality sources you can find. Cite all sources and provide a reference list at the end of the paper.

The following will be assessed:

· Your demonstrated understanding of the marketing concepts central to the case question.

· Your demonstrated understanding of factors related to the development of an effective promotions strategy through the analysis you conduct in the context of the case.

In particular one of your required readings on developing a promotional strategy at the marketing-made-simple.com website indicates that the following four factors are fundamental to the development of a promotions strategy:

1. Segmentation – dividing the marketing into distinct groups

2. Targeting – deciding which of these groups to communicate with, and how to talk to them

3. Positioning – determining how you would like the product or brand to be perceived by the target groups

4. Messaging – delivering a specific message in order to influence the target groups

and thus it is expected that you will demonstrate your understanding of these concepts and their relationship to the development of a promotions strategy in the context of your assignment.

The criteria used for assessment will be those explained on the MOD01 Home page, namely:

· Focus.

· Breadth.

· Depth.

· Critical thinking.

· Effective and appropriate communication skills.

 

Module 5 – Case

Case Assignment

Write a paper of no more than four pages in which you complete the following assignment:

Using the teaching materials and any additional research explain what you think would be the most appropriate pricing method and why forTWObranded products selected from the following list. In doing so compare and contrast the two pricing methods explaining why you think they would be similar or different.:

· MEDIA DISTRIBUTOR, (e.g. Netflix)

· CANNED VEGETABLES

· ASPIRIN

Assignment Expectations

In answering this case question, aim to demonstrate your learning not only of the materials from MOD05, but also those from MOD01-04.

Ensure that you repeat the case question in full and verbatim on the title page of your submission. Excluding your title and reference pages, your paper should be no more than four pages long.

You may well wish to illustrate your arguments using estimates of costs and other figures for the products you have chosen. In that case it is quite accetable to invent some reasonable numbers rather than takime to research them. Place any detailed calculations in an appendix, (not counted in the page limit), after the references. Please submit your case for grading by the end of this module.

It is expected that you will use information from the background readings as well as the case articles and any good quality sources you can find. Please cite all sources and provide a reference list at the end of the paper.

The following will be assessed in particular:

· Your demonstrated understanding of the marketing concepts central to the case question.

· Your demonstrated understanding of factors related to the development of an effective pricing method through the analysis you conduct in the context of the case.

The criteria used for assessment will be those explained on the MOD01 Home page, namely:

· Focus.

· Breadth.

· Depth.

· Critical thinking.

· Effective and appropriate communication skills.

Interested in a PLAGIARISM-FREE paper based on these particular instructions?...with 100% confidentiality?

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