Textbook: Consumer Behaviour 7th Edition – Implications for Marketing Strategy
There has been a steady growth in online shopping behaviour in recent years. More and more consumers have started preferring online shopping as a great platform due to the flexibility and time saving aspect. The study of ‘Consumer Behaviour’ helps to ascertain the consumer decision process and the various influences made by the internal and external factors in the dynamic marketing environment.
Report based on the online Company: Iconic – http://www.theiconic.com.au
Using the online retail company ‘iconic’ http://www.theiconic.com.au write a report on the company, using the fellowing topic:
“Analyse the influences of the internal factors on consumer decision process concerning the online shopping behaviour of ‘iconic’ the online retail company”
To prepare this report you need to widely discuss the relevant theoretical aspects of consumer behaviour.
Do as much research as you can on the relevant industry. You can look into www.abs.gov.au for gathering more information.
You are encouraged to consult the text book, suggested readings, journal articles and website to critically examine and add rigor in your analysis.
The outsourced contents should be properly referenced based on the “Harvard / APA referencing guidelines. Click on the following link for the University’s guide to referencing in APA and Harvard styles
There should be at least 3 textual references (including the text book) and 6 academic journal references in your list of references.
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