QUESTION #1: Please respond to ONE of the following questions: Question A What four criteria must companies satisfy for them to become core competencies? Why is it important for firms to use these criteria to evaluate their company's value-creating potential? Note: Develop your answer by focusing on a particular company that illustrates these concepts. Question B What is the relationship between a firm’s customers and its business-level strategy in terms of who, what, and how? Why is this relationship important? Note: Develop your answer by focusing on a particular company that illustrates these concepts. QUESTION #2: Case Analysis: Google Read the Google Case Study located in the Case Study section of the text. Write a summary of the case study. In your paper explain how Google analyzed their value chain for the purpose of determining where they were able to create value when using their resources, capabiltites and core competencies. Your summary should be a minimum of 2-3 pages in length and must be in your own words. Use APA style. Include 3-5 references. Only one reference may be from the internet (not Wikipedia). Only the body of the paper will count towards the page requirement.