Master’s Final Dissertation – Literature Review
The literature review must cover the 3 subjects: marketing strategies, sales technologies and internet promotion. The interviews with e-shops in China and get surveys from customers in China. Please see the attached Master’s dissertation proposal.
Write the review:
Having gathered the relevant details about the literature, you now need to write the review. The kind of review you write, and the amount of detail, will depend on the level of your studies.
Important note: do not confuse a literature review with an annotated bibliography. An annotated bibliography deals with each text in turn, describing and evaluating the text, using one paragraph for each text. In contrast, a literature review synthesises many texts in one paragraph. Each paragraph (or section if it is a long thesis) of the literature review should classify and evaluate the themes of the texts that are relevant to your thesis; each paragraph or section of your review should deal with a different aspect of the literature. Like all academic writing, a literature review must have an introduction, body, and conclusion. The introduction should include: the nature of the topic under discussion (the topic of your thesis) the parameters of the topic (what does it include and exclude)? the basis for your selection of the literature The conclusion should include: A summary of major agreements and disagreements in the literature A summary of general conclusions that are being drawn. A summary of where your thesis sits in the literature (Remember! Your thesis could become one of the future texts on the subject?how will later research students describe your thesis in their literature reviews?) The body paragraphs could include relevant paragraphs on: historical background, including classic texts current mainstream versus alternative theoretical or ideological viewpoints, including differing theoretical assumptions, differing political outlooks, and other conflicts possible approaches to the subject (empirical, philosophical, historical, postmodernist, etc) definitions in use current research studies current discoveries about the topic principal questions that are being asked general conclusions that are being drawn methodologies and methods in use.