Key Assignment Draft
You have met with your client and colleagues about last week’s marketing plan draft. Based on the feedback from your colleagues and others, you are now ready to pull the completed final plan together.
Part 1: Deliverable Length: 1,200–1,500 words
Sometimes, brands need to be repositioned in the marketplace for a variety of reasons, from gaining new market share to creating an image. You have suggested this during your previous meetings with your client over the last few weeks. As the marketingconsultant for your client’s brand, the management team has requested a draft of the marketing plan proposal.
Some of the information you already know from working with your client for a few months. Other parts you will have to research and create now. You will have your colleagues and the client review most of it before completing the final sections of the plan and submitting it to the client for final review.
The first draft of the marketing plan must include the following sections:
- Situational Analysis: