Marketing Analysis Paper: Differentiating Brands
For this assignment, choose a brand name in a very competitive market. Analyze the brand versus its top 3 competitors and prepare a report on how they attempt to differentiate their product. Present the top three competitors and a brief analysis of their products. Then discuss whether the company integrates the differentiation into their marketing communication vehicles. Give examples of these communications and determine whether this is a consistent part of their message.
Write your marketing analysis in 2–3 pages in a Word document using Times New Roman font size 12, double spaced with one-inch margins on all sides. Follow the APA style for writing, editing, and citation of sources.
The brand name that I chose for this assignment is Louis Vuitton (It is my wife’s favorite brand for bags).