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Identify the firm’s existing objectives and strategies

Number of Pages: 4 (Double Spaced)

Writing Style: APA

Number of sources: 5

Research a public corporation that you believe is not doing as well as it could in the marketplace.

1. Identify the firm’s existing objectives and strategies.

2. Explain one (1) strategy that the company might use to take advantage of an external opportunity, and one (1) strategy that the company might use to address a potential threat.

3. Construct a Competitive Profile Matrix. Include the company you are researching and one or two (1 or 2) of its major competitors and at least six (6) success factors that you believe to be critical to success in this industry.

4. Construct an External Factor Evaluation Matrix.

?Be typed, double – spaced, using Times New Roman font (size 12), with one -inch margins on all sides; citations and references must follow APA or school -specific format. Check with your professor for any additional instructions.

?Explain the concepts and models of the strategic management process, including strategy formulation, implementation, and evaluation.

?Conduct an industry analysis (external audit) and an internal audit of an organization, and present the results using various matrices and analysis tools.

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