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EXPOSING ADVERTISEMENTS AND UNCOVERING TRUTHS

PAPER #3

EXPOSING ADVERTISEMENTS AND UNCOVERING TRUTHS

OBJECTIVE: To combine the elements of visual and textual analysis to examine real advertisements and their purposes.

DESCRIPTION: In this paper you will expose the true agenda of advertisements. Analyze how the advertisements work and how the images and text are purposely crafted in order to sell the product to the consumer. You should explore and expose the truth behind these ads. You need to find their message and audience. Aristotle´s three appeals will be also used to analyze the chosen ad. This paper will follow formal MLA format. A list of sources has to be included. At least two secondary sources should be listed. The following link from OWL-Purdue University will guide you to use the in-text citations, organize the Works Cited page and format this paper:

https://owl.english.purdue.edu/owl/resource/747/2/

SUGGESTED LENGTH: 4-6 pages

SUGGESTED READING: “Obscure Figure” by Eric Daniels. (In Our Own Words). The following link will provide more information on this assignment:

http://wr.english.fsu.edu/First-Year-Composition/Our-Own-Words-The-James-M.-McCrimmon-Award/Our-Own-Words-2011-2012-Edition

First draft due: Wed. Feb. 26, 2014 (Sections 0007/0009) Peer editing

Thursday Feb. 27 (Section 0011) Peer editing

CONFERENCES: Week of March 10-13, 2014

FINAL PAPER PACKET DUE: Wednesday March 26, 2014 (Sections 0007/0009)

Thursday March 27, 2014 (Section 0011)

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