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coursework Assignment 1: Write about what you are changing in your paper as you revise. What have you done that’s helped you see your paper with a more critical eye? What piece of feedback was especially helpful? Assignment 2: (answer the following questions for each classmates’ essay) 1. Author: Kellie Fecarotta The company, “Skyy Vodka”, is notorious for producing controversial advertisements that have a tendency to degrade females. The advertisements display female bodies in a manner favorited by men in order to capture their attention. Women interpret the half naked females in the ad as the “perfect” image that will attract any man. It seems almost every company, whether a company is trying to sell alcohol or a cheeseburger, is using female sexual appearance to sell their product to the consumer. What does a female body have to do with vodka? Nothing. However, companies such as Skyy are forcing the average consumer to think the sexual appearance of a woman’s body directly relates to buying their vodka. Even though the ad degrades women and classifies women as submissive to men, Skyy is attempting to make their vodka appeal to both genders. The obvious gender Skyy is attracting is males. This ad in particular expresses male dominance as the man is hovering over the woman. His stance over the woman gives the impression he is “above” her and controls her movement or lack there of. Male control and power also comes from the idea he is a wealthy man based on his attire. Wealthy people tend to wear suits, rings, and a watch to work, and the man in the picture represents this image based on the fact he is wearing this attire. With the woman wearing only a bikini in the photograph and the man wearing a fine suit, it implies the woman lives off the man’s paycheck. She has time to relax at the beach while he is at work. The prosperous man’s face is not shown in the advertisement because it is not relevant in creating the portrayal of a dominant man to the Skyy consumers. Because the male dominance is evident just after recognizing the body language and wardrobe of the pair, men are instantly attracted to the vodka as it indirectly suggests this particular vodka will allow the male to feel successful, powerful, and dominant over his woman. On the other hand, Skyy has the expectation the negative image of the woman in the picture attracts female consumers. Regardless if the viewer is male or female, the first detail one notices when observing the advertisement is the woman in the bikini. The lights on her body shimmers more so than the man in the dark suit driving the eyes to her body. While men see her body as a sexual attraction, women scan her body and instantly start comparing her features to their body. The degradation of he female body now comes into effect. Noticeably, the woman is very thin, tan, has large breasts, and what is assumed to be a handsome, wealthy man wanting to have a drink (or more) with her. Female consumers then presume attractive men will only desire them if they are thin, tan, and have large breasts. These female buyers may even go to extremes and buy surgeries and beauty products in order to obtain this “attractive” image. All these concepts of the “perfect” body women come up with arise because of advertisements that express sexism. Now, how does an ad like this appeal to woman? Well, if she changes her body, she can control the guy. The ad gives an illusion women have power over the male because of the objectification of the woman’s “perfect” body. The manner in which she is holding her sunglasses over her face while the man is standing above her implies she is considering whether to give him attention or not. All of sudden the advertisement is expressing the idea women have power over the men because of their bodies. Now the reason why the man’s face is not shown in the advertisement is because he is the submissive. Skyy Vodka has mischievously provided an ad that appeals to both men and women despite the fact women are degraded. The over-sexualization of women in the advertisements across many companies seem to only draw in male consumers. However, Skyy has provided an advertisement that expresses the “perfect” female body as a sense of power in both males and females. Skyy Vodka is assuming society has accepted the idea that women are equal to men. Their goal is for women to feel powerful and the men to feel powerful after viewing the ad. The concern that still arises from the ad is, if men and women are equal, why are women still portrayed sexually and not males? Clearly, men are still in control over the sexes if women are only considered powerful based on their attractiveness. Evidently, both genders are able to see the power they have over the female body or having the female body. In return, females are buying the vodka in hopes of attracting men while men are buying the vodka to draw in the beautiful women. 1. INTRODUCTION – Does the author hook you and make you want to read on? If not, what might be done? 2. Identify what you believe is the thesis statement and explain why you think it is or is not Focused, Arguable, and/or Revelatory. 3. ORGANIZATION – Does each body paragraph have a clear, arguable Point? Is it obvious, or explained by the author, how that Point builds upon the thesis? 4. SUPPORT – Does the author use specific evidence from the ad appropriately and effectively? Is there explanation of how the evidence supports the point of the paragraph? Are you ever left wondering, “So what? Why is this here?” 5. ORIGINALITY – Rate this paper’s Originality – is the Subject clear and original? Scale of 1-5, where 1 = Inappropriate & 5 = Original/challenging 6. Discuss your reaction to the essay and the ad – anything you can suggest to help the author deepen his/her analysis? Is this ad worthy of analysis? 7. Rate this paper’s overall readabilty Scale of 1-5, where 1 = Unreadable & 5 = very readable 8. At which point did you feel most interested by this piece? When least? Explain. 2) author: Kevin Kim Ad image: http://www.boston.com/yourlife/health/blog/smoking%20ad300.bmp) Everybody in the US and some other countries have seen different commercials and ads telling us how bad cigarettes are and to not smoke them. We all know that cigarettes are bad for you. They are so harmful, that even if you are not smoking, if you inhale second hand smoke it is bad for you. Even with these different ads telling us that smoking is bad, everyone has friends or knows people that smoke. People know that it is very harmful to their health but yet they still smoke. People know of the threat that smoking is to their health because of all the numerous anti-smoking commercials and ads that they have constantly seen over the years through billboards, magazines, and television. So the message has become old, something we already know and have known for most of our lives. The ideas behind the ads must be fresh and unique to at the least catch our attention, instead of us just seeing another anti-smoking ad. The public has become essentially immune to ads against smoking, so more extreme ads are needed to grab the attention of the viewers. This NYC Health ad shows a man that had throat cancer from smoking at age 39. In bold letter the ad states, “Nothing will ever be the same.” When first looking at the man in the ad, what stands out is the machine that the man is holding up to his neck. The text in the ad states, “Smoking gave me throat cancer at 39. Now I breathe through a hole in my throat and need this machine to speak. – Rosaldo Martinez” The device covers the hole he breathes through so he can speak in a robotic voice. The man looks like an older individual, because he has an aged face and his hair is gray, but we see that he is only 39. We can assume that smoking has also caused this man to age rapidly, looking like he’s 59 when he’s only 39. He seems like an everyday, ordinary man wearing a plaid button up with a white t-shirt underneath. His facial expression seems to be indifferent and without emotion, but his mouth is slightly open as if he were trying to breathe or speak. He no longer does either through his mouth as he will only be using his mouth to eat. Breathing and speaking will be done through the hole cut in his throat because of the cancer that was caused by smoking. The name of the man given on the ad makes it more personal with the viewer as this man is sharing his story and telling us his name. This man’s life has completely changed for the worse as nothing will ever be the same for him because of smoking. He has gone through throat cancer, has lost the ability to speak and breath through his mouth needing a device to help him do both through a hole in his neck, and looks to have aged considerably because of smoking. This ad reaches out to every one of all ages, races, and sexes that smoke. If you are an older individual that smokes, then this may happen to you. If you are younger, this will eventually happen to you and you will age badly. Below the ad states, “Quit smoking today. For help call 311.” This ad can also act as a deterrent for people that do not smoke, strengthening their reasoning for not smoking, but it is geared more towards individuals that do. We all understand, especially smoker, the addictiveness of smoking and how hard it is to quit. The man shows how hard it is to quit, as he probably knew fully well how bad cigarettes are but he kept on smoking until he got throat cancer. The ad does not state if he had quit or not either. The message is to try and quit smoking today, it is obviously difficult but it can lead to more serious problems. A phone number is even given to provide help to those that are thinking about or trying to quit. 1. INTRODUCTION – Does the author hook you and make you want to read on? If not, what might be done? 2. Identify what you believe is the thesis statement and explain why you think it is or is not Focused, Arguable, and/or Revelatory. 3. ORGANIZATION – Does each body paragraph have a clear, arguable Point? Is it obvious, or explained by the author, how that Point builds upon the thesis? 4. SUPPORT – Does the author use specific evidence from the ad appropriately and effectively? Is there explanation of how the evidence supports the point of the paragraph? Are you ever left wondering, “So what? Why is this here?” 5. ORIGINALITY – Rate this paper’s Originality – is the Subject clear and original? Scale of 1-5, where 1 = Inappropriate & 5 = Original/challenging 6. Discuss your reaction to the essay and the ad – anything you can suggest to help the author deepen his/her analysis? Is this ad worthy of analysis? 7. Rate this paper’s overall readabilty Scale of 1-5, where 1 = Unreadable & 5 = very readable 8. At which point did you feel most interested by this piece? When least? Explain.

Assignment 1:

Write about what you are changing in your paper as you revise. What have you done that’s helped you see your paper with a more critical eye? What piece of feedback was especially helpful? 

 

Assignment 2: answer the following questions for each classmates’ essay

  1. Author: Kellie Fecarotta

     The company, “Skyy Vodka”, is notorious for producing controversial advertisements that have a tendency to degrade females. The advertisements display female bodies in a manner favorited by men in order to capture their attention. Women interpret the half naked females in the ad as the “perfect” image that will attract any man. It seems almost every company, whether a company is trying to sell alcohol or a cheeseburger, is using female sexual appearance to sell their product to the consumer. What does a female body have to do with vodka? Nothing. However, companies such as Skyy are forcing the average consumer to think the sexual appearance of a woman’s body directly relates to buying their vodka. 

     Even though the ad degrades women and classifies women as submissive to men, Skyy is attempting to make their vodka appeal to both genders. The obvious gender Skyy is attracting is males. This ad in particular expresses male dominance as the man is hovering over the woman. His stance over the woman gives the impression he is “above” her and controls her movement or lack there of. Male control and power also comes from the idea he is a wealthy man based on his attire. Wealthy people tend to wear suits, rings, and a watch to work, and the man in the picture represents this image based on the fact he is wearing this attire. With the woman wearing only a bikini in the photograph and the man wearing a fine suit, it implies the woman lives off the man’s paycheck. She has time to relax at the beach while he is at work. The prosperous man’s face is not shown in the advertisement because it is not relevant in creating the portrayal of a dominant man to the Skyy consumers. Because the male dominance is evident just after recognizing the body language and wardrobe of the pair, men are instantly attracted to the vodka as it indirectly suggests this particular vodka will allow the male to feel successful, powerful, and dominant over his woman. On the other hand, Skyy has the expectation the negative image of the woman in the picture attracts female consumers.

     Regardless if the viewer is male or female, the first detail one notices when observing the advertisement is the woman in the bikini. The lights on her body shimmers more so than the man in the dark suit driving the eyes to her body. While men see her body as a sexual attraction, women scan her body and instantly start comparing her features to their body. The degradation of he female body now comes into effect. Noticeably, the woman is very thin, tan, has large breasts, and what is assumed to be a handsome, wealthy man wanting to have a drink (or more) with her. Female consumers then presume attractive men will only desire them if they are thin, tan, and have large breasts. These female buyers may even go to extremes and buy surgeries and beauty products in order to obtain this “attractive” image. All these concepts of the “perfect” body women come up with arise because of advertisements that express sexism. Now, how does an ad like this appeal to woman? Well, if she changes her body, she can control the guy. The ad gives an illusion women have power over the male because of the objectification of the woman’s “perfect” body. The manner in which she is holding her sunglasses over her face while the man is standing above her implies she is considering whether to give him attention or not. All of sudden the advertisement is expressing the idea women have power over the men because of their bodies. Now the reason why the man’s face is not shown in the advertisement is because he is the submissive. Skyy Vodka has mischievously provided an ad that appeals to both men and women despite the fact women are degraded.

The over-sexualization of women in the advertisements across many companies seem to only draw in male consumers. However, Skyy has provided an advertisement that expresses the “perfect” female body as a sense of power in both males and females. Skyy Vodka is assuming society has accepted the idea that women are equal to men. Their goal is for women to feel powerful and the men to feel powerful after viewing the ad. The concern that still arises from the ad is, if men and women are equal, why are women still portrayed sexually and not males? Clearly, men are still in control over the sexes if women are only considered powerful based on their attractiveness. Evidently, both genders are able to see the power they have over the female body or having the female body. In return, females are buying the vodka in hopes of attracting men while men are buying the vodka to draw in the beautiful women.

  1. INTRODUCTION – Does the author hook you and make you want to read on? If not, what might be done?

 

  1. Identify what you believe is the thesis statement and explain why you think it is or is not Focused, Arguable, and/or Revelatory.

 

  1. ORGANIZATION – Does each body paragraph have a clear, arguable Point? Is it obvious, or explained by the author, how that Point builds upon the thesis?

 

  1. SUPPORT – Does the author use specific evidence from the ad appropriately and effectively? Is there explanation of how the evidence supports the point of the paragraph? Are you ever left wondering, “So what? Why is this here?”

 

  1. ORIGINALITY – Rate this paper’s Originality – is the Subject clear and original?

Scale of 1-5, where 1 = Inappropriate & 5 = Original/challenging

 

  1. Discuss your reaction to the essay and the ad – anything you can suggest to help the author deepen his/her analysis? Is this ad worthy of analysis?

 

  1. Rate this paper’s overall readabilty

Scale of 1-5, where 1 = Unreadable & 5 = very readable

 

  1. At which point did you feel most interested by this piece? When least? Explain.

 

2) author: Kevin Kim

Ad image:

http://www.boston.com/yourlife/health/blog/smoking%20ad300.bmp)

            Everybody in the US and some other countries have seen different commercials and ads telling us how bad cigarettes are and to not smoke them. We all know that cigarettes are bad for you. They are so harmful, that even if you are not smoking, if you inhale second hand smoke it is bad for you. Even with these different ads telling us that smoking is bad, everyone has friends or knows people that smoke. People know that it is very harmful to their health but yet they still smoke. People know of the threat that smoking is to their health because of all the numerous anti-smoking commercials and ads that they have constantly seen over the years through billboards, magazines, and television. So the message has become old, something we already know and have known for most of our lives. The ideas behind the ads must be fresh and unique to at the least catch our attention, instead of us just seeing another anti-smoking ad. The public has become essentially immune to ads against smoking, so more extreme ads are needed to grab the attention of the viewers. This NYC Health ad shows a man that had throat cancer from smoking at age 39.

            In bold letter the ad states, “Nothing will ever be the same.” When first looking at the man in the ad, what stands out is the machine that the man is holding up to his neck. The text in the ad states, “Smoking gave me throat cancer at 39. Now I breathe through a hole in my throat and need this machine to speak. – Rosaldo Martinez” The device covers the hole he breathes through so he can speak in a robotic voice. The man looks like an older individual, because he has an aged face and his hair is gray, but we see that he is only 39. We can assume that smoking has also caused this man to age rapidly, looking like he’s 59 when he’s only 39.  He seems like an everyday, ordinary man wearing a plaid button up with a white t-shirt underneath.  His facial expression seems to be indifferent and without emotion, but his mouth is slightly open as if he were trying to breathe or speak. He no longer does either through his mouth as he will only be using his mouth to eat. Breathing and speaking will be done through the hole cut in his throat because of the cancer that was caused by smoking. The name of the man given on the ad makes it more personal with the viewer as this man is sharing his story and telling us his name.  This man’s life has completely changed for the worse as nothing will ever be the same for him because of smoking. He has gone through throat cancer, has lost the ability to speak and breath through his mouth needing a device to help him do both through a hole in his neck, and looks to have aged considerably because of smoking.

            This ad reaches out to every one of all ages, races, and sexes that smoke. If you are an older individual that smokes, then this may happen to you. If you are younger, this will eventually happen to you and you will age badly. Below the ad states, “Quit smoking today. For help call 311.” This ad can also act as a deterrent for people that do not smoke, strengthening their reasoning for not smoking, but it is geared more towards individuals that do. We all understand, especially smoker, the addictiveness of smoking and how hard it is to quit. The man shows how hard it is to quit, as he probably knew fully well how bad cigarettes are but he kept on smoking until he got throat cancer. The ad does not state if he had quit or not either. The message is to try and quit smoking today, it is obviously difficult but it can lead to more serious problems. A phone number is even given to provide help to those that are thinking about or trying to quit.

  1. INTRODUCTION – Does the author hook you and make you want to read on? If not, what might be done?

 

  1. Identify what you believe is the thesis statement and explain why you think it is or is not Focused, Arguable, and/or Revelatory.

 

  1. ORGANIZATION – Does each body paragraph have a clear, arguable Point? Is it obvious, or explained by the author, how that Point builds upon the thesis?

 

  1. SUPPORT – Does the author use specific evidence from the ad appropriately and effectively? Is there explanation of how the evidence supports the point of the paragraph? Are you ever left wondering, “So what? Why is this here?”

 

  1. ORIGINALITY – Rate this paper’s Originality – is the Subject clear and original?

Scale of 1-5, where 1 = Inappropriate & 5 = Original/challenging

 

  1. Discuss your reaction to the essay and the ad – anything you can suggest to help the author deepen his/her analysis? Is this ad worthy of analysis?

 

  1. Rate this paper’s overall readabilty

Scale of 1-5, where 1 = Unreadable & 5 = very readable

 

  1. At which point did you feel most interested by this piece? When least? Explain.

 

Interested in a PLAGIARISM-FREE paper based on these particular instructions?...with 100% confidentiality?

Order Now