Name Of Book: Innovation Management And Product Development
Name Of Author: Paul trott (2011) (E-book)
Page 508 (Ebay)
Page 261 (Sony Blu-Ray)
Above are the case studies to be analysed
With reference to companies featured in case studies, contrast two examples based on their project management of innovation based on the themes, theories and models presented in lectures.
Examine a market sector and compare two different approaches.
Examine companies who have followed similar approaches with different results, or examine different approaches that have produced similar results.
Results present a wide-ranging analysis of your findings, or decide to focus on particular elements that you feel demonstrate differentiation
1. A maximum word length of 4000 words (excluding the executive summary, references and appendices), which includes the following sections:
a. Executive summary (1-page maximum) featuring a summary and conclusions;
b. Introduction to the companies and the innovations studied;
c. Justification of scope and approach
d. Analysis, including references to themes, theories and models;
e. Identification of success/failure factors;
h. Appendices (if required)
2. Presented in report-format style, with a table of contents, titles and page numbers
Executive summary 10%
Introduction – Background to the selected companies and chosen innovations 10%
Justification – Discussion of scope and approach 10%
Application of relevant themes, theories and models
Comparative element (companies, innovations, etc.
Comparison of theory with practice) 40%
Identify the main factors that you feel contributed to success/failure
Conclusions And Summary of main findings 10%
All sources (including online) should be cited in the main body of the report and full bibliographic details provided in the references section