Assignment Case Study – April 2014
Case Study: TATA Motors is an Indian multinational automotive manufacturing company headquartered in Mumbai, Maharashtra, India and a subsidiary of the TATA Group. You are part of an International Strategic Change Team working for the TATA Group. TATA’s products include passenger cars, trucks, vans, coaches, buses and military vehicles. In 2006, TATA motors acquired the UK based car manufacturer, Jaguar Land Rover (JLR) as part of their long term strategic growth plan. The acquisition has been completed and TATA motors are reporting healthy revenues and some growth. However, Ratin Tata, who has led the business for the past 20 years stepped down in 2012 to make way for fresh leadership. The new CEO, Cyrus Mistry is now leading the organisation and is concerned that many acquisitions eventually fail when the cultures of each business are not fully understood particularly over the longer term. He wants to explore and understand a range of international strategic options that will enable continued revenue and product growth by maximising on international cultural, capability and technological opportunities.
Your team task is conduct research into the following strategic options:
Team C: Change Jaguar Land Rover manufacturing to India.
Produce an individual 1,500 word written report of your research analysis, recommendations
and conclusions. Your individual report should include the following:
- A macro (PESTLE) and Industry (PORTER 5 Force) analysis.
- A cultural comparison that includes Strengths, Weaknesses, Opportunities and Threats of your strategic option.